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Research papers

We'll be right back. Honest

Holding attention during television ad breaks is becoming increasingly challenging. Based on research showing that longer breaks tend to be less effective than shorter ones, the presenters took this principle to the next level:How effective would a...

Catalogue: WM3 2007
Authors: Brian Rock, Virginia Beal
June 3, 2007
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Citation

Rock and Beal (2007a, June 03). We'll be right back. Honest. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/we-ll-be-right-back-honest


Research papers

Is this remote stuck or what?

The paper demonstrates that audiences have preferences for viewing specific networks that are not driven solely by program content, that this effect is consistent over time, and considers the implications for network promotion and for advertisers....

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Brian Rock, Sally Pearse
June 23, 2005
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Citation

Rock and Pearse (2005a, June 23). Is this remote stuck or what?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-this-remote-stuck-or-what-


Research papers

Who's watching my ADS?

This paper looks at the results of a study on quality of viewing (in terms of level of attention to program), and how this data can be used to improve the efficiency of real world media planning.

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Brian Rock, Robert Chard
June 9, 2002
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Citation

Rock and Chard (2002a, June 09). Who's watching my ADS? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/who-s-watching-my-ads-